Louis Monet Watches
Brief: Founded in 1806, Louis Monet is an industry leader and legend in the high art of watch making. Always interested in cutting edge technology and the latest craftsmanship tools, they decided to embrace new digital technologies by launching the first ever series of Watch NFTs that operate as proper watches. In collaboration with NFT marketplace Exclusible, this collection required outmost attention to detail to deliver excellent Branding & Copywriting material.
MDK Consulting Solution: Highly skilled in elavating luxury brand positioning, Maison Demi Karan Consulting worked closely with the Louis Monet and Exclusible teams to deliver a series of product descriptions, Marketing Material and brand articles that educated consumers about the long history of the brand and simultaneously introduced them to a new form of product in the digital age.
More on the Louis Monet website & here
Brand Article & Press Louis Monet:
There is a certain kind of magic surrounding Haute Horlogerie. Built with cutting edge technology and made out of precious materials, luxury watches are valuable investments and unique heirlooms. As an industry pioneer, maison “Ateliers Louis Moinet” is the pure representation of the full luxury timepiece experience. Heritage, craftsmanship and innovation are rooted at the core of this historic brand, which has been founded by the man that changed watchmaking forever.
Born in 1768, Louis Moinet left his mark as one of the most important innovators of the 19th century. Quite the multifaceted person, Louis lived between France, Switzerland and Italy where he mastered classical arts, education, fine stone engraving and ultimately watchmaking. His work quickly became well known and admired by the most important people of his time, including Napoleon and the Queen of France. After having collaborated with the most well known institutions and scientists of the time, Moinet dedicated his life entirely to watchmaking from 1800 onwards. As a maker of precision instruments, Louis Moinet was involved in maritime, astronomical and civilian horology, where he developed several important new improvements. However, it was his love for the exploration of the stars that prompted him to devise some astonishing mechanisms and change the way humanity viewed time forever.
Setting his sight to the stars Louis Moinet invented the most precise time device of his time in 1816. A state of the art piece, Compteur de Tierces (thirds timer), was able to measure the sixtieth of a second, featured a reset function and beat at a 16k vibration per hour - ten times more than the modern watch. A historical achievement, this would make Moinet the inventor of high frequency, which gave him a lead of 200 years compared to the rest of the market and immediately placed him among the great contributors to modern watchmaking. It was his passion for astronomy that prompted Moinet to make the timer as an astronomical transit instrument, originally mounted for use at sea, and adapted to track the movement of heavenly bodies from land. Indeed, it’s incredibly high frequency ( 216,000 v/h imparted 60 vibrations a second) was necessary to time the passage of stars, planets and moons.
After having spent all of his life in the watchmaking industry, Jean Marie Schaller has always been fascinated by Louis Moinet’s history. Today, the Swiss citizen is acting as the founder, CEO and creative mind behind the modern maison, after having decided to resurrect the historic brand and protect it’s legacy. Indeed, Ateliers Louis Moinet continue to honor their incredible 200 year old heritage, while bringing it to the 21st century. Using the latest technology and featuring exotic materials, the house specializes in the creation of covetable and unique high-end timepieces. These mechanical marvels are meant to become timeless heirlooms, evoking emotions to the crème de la crème of luxury watch collectors.
The passion of exploring undiscovered stars is still prevalent today in the maison. Not only are a lot of the modern Atelier Louis Moinet models named after space themed topics (“Spacewalker”, “Stardance”, “Moon Race”) but they also might incorporate extraterrestrial fragments within them. Lunar or martian meteorites, genuine space conquest-flown material and other ultra precious materials are oftentimes used in the models that are made in cooperation with legendary astronauts. Never one to shy away from innovation and leading the industry, Ateliers Louis Moinet are also early adopters of innovation in the digital space. Moinet’s heritage draws a lot of parallels to the Crypto world with the two sharing the same admiration for the stars. Crypto capabilities pose as the necessary keys to a whole new dimension of endless exploration. The first limited edition NFT collection of Atelier Louis Moinet and luxury NFT marketplace Exclusible is aiming at allowing luxury watch enthusiasts to access an entirely new way of experiencing Haute Horlogerie. All of the NFT timepieces in this collection are maintaining full working functionality in their virtual form, staying true to the original vision of Louis Moinet and bringing watchmaking into the new age of web 3.0.
