PR & Communications for Auroboros x Markus Klinko by MDK Consulting

Brief: World renowned photographer Markus Klinko, who between others has shot the album covers of Beyonce and Mariah Carey, collaborated with the revolutionary fashion duo of Auroboros. The physical & digital fashion house “dressed” exclusive pictures that Klinko has taken of Kim Kardashian, Usher and Ko. The collection named “Icons Reimagined” was exhibited in London’s Saatchi Gallery during Frieze 2024. The artists needed a comprehensive PR & Communication strategy to bring their collection to the world. Maison Demi Karan was there to help.

MDK Consulting Solution: Maison Demi Karan Consulting worked closely with both Auroboros and Markus Klinko to developed a strong Public Relations strategy. This consisted of Press Releases for both the collection and the event sent to all the notable editors across the world, with a focus on the UK and USA. We created the invitations, press release, take home material and of course executed a champagne reception at the Saatchi Gallery.