PR & Communications for Poet Lab at London Fashion Week
Brief: Emerging luxury fashion brand Poet Lab, founded by Italian designer Giuseppe Iaciofano, sought a comprehensive PR and communication strategy to amplify the global reach of their latest collection during London Fashion Week. With a focus on positioning Poet Lab among top-tier media, industry insiders, and influential guests, Maison Demi Karan (MDK) Consulting stepped in to craft and execute a high-impact strategy.
MDK Consulting Solution: MDK Consulting worked closely with Giuseppe Iaciofano to develop a tailored Public Relations strategy, ensuring maximum visibility and engagement for Poet Lab’s showcase. Our approach included:
Media Outreach & Press Materials: We created compelling press releases for both the collection and event, distributing them to top editors, VIPs, and fashion insiders globally, with a key focus on the UK and USA markets.
Guest Management & Event Support: MDK Consulting handled invitation design, press kits, and take-home materials, collaborating closely with the on-site production team to welcome and seat notable guests.
Luxury Brand Partnerships: We secured exclusive premium gift bags in collaboration with our close partner, the luxury skincare and cosmetics brand SUQQU, adding an extra touch of sophistication for attendees
The Results: The Poet Lab show at London Fashion Week successfully attracted a high-profile audience, reinforcing the brand’s presence in the luxury fashion space. Notable attendees included:
Editors from Vogue Business, Harper’s Bazaar, WWD, and other major fashion publications.
Key representatives from the British Fashion Council.
Leading stylists, high-net-worth individuals (HNWIs), and fashion influencers, including Eve Lily and Understitch.
Through strategic PR execution and seamless event coordination, MDK Consulting helped Poet Lab make a lasting impression at London Fashion Week, securing valuable media coverage and industry recognition for the brand.
