Consulting Projects by Maison Demi Karan

A Legacy of Excellence in Luxury Consulting
At Maison Demi Karan, we are more than consultants—we are trusted advisors to the world’s most refined brands, institutions, and governments. With an unparalleled understanding of the luxury landscape, we have guided independent fashion, jewelry, and beauty brands in their pursuit of excellence, while also supporting governments in elevating their prestige on the global stage. Every project we undertake is approached with discretion, strategy, and an unwavering commitment to perfection.

A Proven Track Record in Luxury Consulting
Over the years, Maison Demi Karan has worked on a wide range of bespoke projects, delivering transformative results for our clients. The following are examples of past consulting engagements that illustrate our expertise and commitment to excellence in the luxury sector. In an ever-evolving industry where consumer expectations shift and innovation reshapes tradition, brands must remain not only relevant but revered. Whether refining pricing strategies, curating high-profile brand narratives, or crafting visionary retail solutions, Maison Demi Karan ensures that our clients stay at the pinnacle of their industries.

  • Attracting High-Net-Worth Individuals (HNWIs): Advising on how to entice the world’s most discerning clientele—luxury shoppers, art collectors, and cultural connoisseurs—to specific destinations, driving exclusive tourism, investment, and prestige.

  • Exclusive PR & Media Placement: Elevating brand presence through strategically curated placements in the most influential global publications.

  • The Evolution of Luxury E-Commerce: Analysing the behaviours of luxury shoppers in the digital space to craft seamless, high-touch online retail experiences.

  • Precision Market Research & Test Studies: Conducting in-depth studies to decode the ever-changing psychology of luxury consumers and refine brand positioning.

  • Curating Prestige in Beauty Retail: Identifying winning beauty brands, advising on their market performance, and offering expertise on listing and delisting strategies within elite retail environments.

  • Inside the World of Prestige Brands: Gathering intelligence from key industry figures—including former executives, buyers, and retailers—to provide an insider’s perspective on brand performance and perception.

  • The Future of Beauty & Cosmetics: Analysing and advising in regards to emerging trends and shifting consumer behaviours to guide brands in crafting compelling product offerings.

  • Strategic Pricing for Luxury: Designing refined pricing models that maintain exclusivity while driving profitability.

  • Refining Brand Perception & Luxury Positioning: Ensuring that each brand we advise exudes the prestige, desirability, and timelessness synonymous with true luxury.

  • Crafting VIP Engagement Strategies: Developing bespoke approaches to attract and retain ultra-high-net-worth clients, ensuring lasting brand devotion.

  • Innovation & Technology for Luxury Retailers: Advising on the seamless integration of cutting-edge technology to enhance the luxury retail experience.

The Maison Demi Karan Standard
What sets Maison Demi Karan apart is not just our expertise but our philosophy - an understanding that true luxury is not simply about aesthetics but about emotion, storytelling, and enduring impact. Our clients do not seek standard solutions; they seek artistry, strategy, and transformation. Through our tailored consultancy, we continue to shape the future of luxury, ensuring that every brand we work with not only thrives but transcends expectations.

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HEC Paris short course: "The Future of Fashion"

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CuteCircuit x Toni&Guy Foundation : Fashion Show by MDK Consulting