Press Release Asprey x Bugatti NFT Collection:
Rooted to strong ideals, luxury represents confidence, values and ultimately, freedom. It is quite rare for two emblematic giants to connect their houses, but it is even rarer for them to enter an entirely new chapter in luxury together. Asprey and Bugatti took many by surprise when they announced a new coveted collaboration with Exclusible for an exclusive NFT drop. Combining centuries of heritage with cutting edge technology, the luxurious collection is focusing on the true essence of two historic brands. Originating from France and Great Britain, each has become a master of their respective industry over the last centuries. Today, Asprey and Buggatti invite us to discover more about their past, present and future.
Even though the story of Asprey officially begins in 1781, one could argue that it’s origins are as old as humanity’s need for beauty. Indeed, the iconic English maison has mastered the art of creating and delivering beautiful objects in multiple different categories. Prestigious watches, timeless leather goods, ready to wear, works of art and iconic jewelry, all share their lavish luxurious nature as their common denominator. Naturally, the upper echelons of society took notice. Asprey quickly became one of the first choices for the world’s most demanding clients, including royalty. The maison’s hand crafted masterpieces, precious stones and coveted leathers pose as the ultimate canvas, on which tradition is skillfully combined with innovation. Noticed by Queen Victoria of England, Asprey has been awarded with a Gold Medal and a Royal Warrant for it’s work. 242 years later, the maison continues to push the envelope in innovation with their latest collaboration.
Bugatti’s history started in 1909 when Ettore Bugatti combined the latest technology of his time and impeccable design, to set new standards for luxury automotives. His immense contribution to the industry is still felt today, with the brand representing the pinnacle of upscale vehicles and shaping modern culture. As a matter of fact, it might have been the successes in racing games during the 1920s-30s that won the hearts of sports cars fans, but Bugatti’s distinguished design was what turned the heads of luxury aficionados worldwide. Their various models are incredibly focused on design elements, as best described by Ettore himself: “ If comparable, it is no longer Bugatti ''. The brand continued to exceed expectations after their 2015 revival. Today, it is once again leading the hyper luxury car vertical with models such as the Veyron, Chiron and exclusive one-off editions. Bugatti has also gotten deeply integrated in French luxury culture. By using skillfully trained local craftsmen, the maison’s upscale production facility in Alsace has become a significant economic factor in the region. Connecting further with its devotees, the brand’s upscale essence has also been reinterpreted into a selection of non-automotive luxury products that exude the same allure as the iconic automotive models.
In a revolutionary move, the two historic maisons decided to lead the next stage of luxury together. Starting a new chapter while using Asprey’s new state-of-the-art NFT and visualization digital studio in London, the brands turned to their timeless creations in order to explore their mutual roots in innovation, craftsmanship and quality. The results are astonishing: accessed only by invitation and ranging from one-off couture pieces to limited edition objets d’art, this collection of NFTs allows buyers to own a piece of history directly, by getting intertwined within the asset’s blockchain. Intricate utilities are adding to the high caliber of this collaboration and help bridge online with offline. Indeed, NFT owners will be allowed to redeem the physical version of their sculpture on aspreybugatti.com, achieving ultimate ownership over every part of their creation. Inviting only the crème de la crème of upscale tech insiders, the collection of 261 exclusive NFTs is topped with it’s own crown jewel: a one-of-one NFT sculpture of a renowned BUGATTI model. The future of luxury is here and it is only accessible to a select few on Exclusible.com.
