Dita Von Teese x Exclusible NFT Collection Drop
Brief: Dita Von Teese and Web 3 Brand Exclusible came to us with a complex ask: How do we make NFT digital products sound luxurious elevated and playful in Dita’s signature style? How do we communicate and convince customers that non physical products are worth buying and luxurious?
MDK Consulting Solution: Maison Demi Karan Consulting worked with both Dita Von Teese / Exclusible to understand the exact needs, tone of voice and message that was necessary for this launch. We created multiple pieces of content, including 15 product descriptions for every one of the NFTs in it’s own signature style and Press Releases for different target audiences . Meticulous attention was paid in order to elevate the messaging and make the user feel like they were buying into an exclusive club of NFT owners and purchasing a prestigious item.
We also created all of the social media posts that Dita Von Teese posted. For the latter, we looked into the signature tone of voice and paid attention in the posts coming across as natural.
The Queen of Glamour: An NFT collection as unique as the woman who inspired it.
Alluring, mysterious, exquisite. There are many ways to describe burlesque performer and style icon Dita Von Teese, but artistic seems to always be one of them. From the start of her career to now, Dita has continued to push the envelope and remain true to her luxurious essence. Her love of old Hollywood glamour did not go unnoticed by Ali Mahdavi, one of the world’s most iconic directors, who quickly pronounced her as his ultimate muse. Their legendary collaborations have inspired many with their intimate, yet seductive allure. Now for the first time ever, a few of their iconic pieces are about to take their most intimate form with a limited edition collection of NFTs, reserved only for the true lovers of glamour.
Whether while working or attending coveted events in Paris, the spark between Ali and Dita is quite evident. It is exactly this rare chemistry that has turned a professional partnership into a long term friendship. Their shared references, such as the allure of old burlesque culture and love for strong feminine eroticism, has allowed the duo to produce masterpieces. A glimpse of Dita’s presence was enough for Ali Mahdavi: “I was fascinated by her level of glamour. You hardly see that in anyone today. She is a woman who knows what she wants and goes for it”. The artistic duo shares the same understanding of unconventional luxury and appeal. Acting as the last true warriors of glamour, their combined energy flows like a vision that transports us into the lost Golden Age of Hollywood. For Ali, Dita von Teese’s style is uncompromising, much like Marlene Dietrich. When someone is following their own established vision of beauty, fashion trends seem irrelevant. Dita has always been very involved in the vision of every piece that she has created with Ali. She is able to take his directions and transcend his initial idea into something that only her classic and hyper feminine allure could allow for. Their extraordinary work feels otherworldly, powerful, shocking, yet unintentionally personal and intimate. Having gotten just a glimpse of pure energy, the viewer is left wanting more. Up to today this vision could only be expressed through pictures and videos. However, for the first time ever, modern art capabilities allow for upscale art enthusiasts to become part of the very exact piece that they are coveting. Introducing the “Queen of Glamour NFT collection”.
Ali and Dita have always been committed to preserving artistic legacy in the era of mass production. Regardless of the medium, they have used the most highly regarded craftsmen and platforms to transmit their vision of luxury. Indeed, NFTs as a medium share many similarities with the luxury industry. Exclusive and reserved for a select few, they are the closest one could get to the essence of the piece itself. Their unbreakable blockchain will forever encrypt the buyer's details within the artpiece, prompting them to become part of the story and glamour. Being timeless and limited edition pieces of art, they have the ability to encapsulate the vision shared by the iconic duo in an intimate manner, as seen especially in the utilities they provide. Over the course of their collective careers, Dita and Ali have explored different forms of art. However, NFTs with their private, exclusive and intimate nature offer something that has never been done before. In a world of endless copies, blockchain minted art pieces can verify originality and prove to be the future of luxury. It is only fitting that the queen and king of glamour would lead this revolution.
