London Fashion Week: Light in the Chaos

London Fashion Week 2025 showcased resilience amid economic challenges, with designers like Dipetsa, Mithridate and Poet Lab presenting innovative collections that balanced classic elegance with avant-garde flair.

Fashion’s complex future: the new strategies of success
Demi Karanikolaou Demi Karanikolaou

Fashion’s complex future: the new strategies of success

Potential future spending slowdowns in luxury’s main market - China, new complex generations and new innovative technological advances. The luxury industry surely has a lot to prepare for. But despite all of this complexity, the future does indeed seem bright. A new type of commerce is emerging: one powered through data and a 360 approach, made for customers that experience their lives both online and offline. Ambient (surrounding on all sides) retail is the data-driven, constantly on, integrated end result of a centralised search driven retail strategy, made possible through the powers of the internet of things (IoT). This new approach, combined with the subscription type retail model and new virtual offerings -such as NFTs- are about to revolutionise the world of luxury and propel it into the future.

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2022: The year of adaptive style
Demi Karanikolaou Demi Karanikolaou

2022: The year of adaptive style

Partywear and athleisure, tight and over-sized silhouettes, physical and digital garments! 2022 style has everything. Have consumer needs finally gotten to dictate the future of fashion?

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